In this article, we will discuss what the best keyword tools are, and which one you should use in order to maximize the number of users your amazing work can reach, depending on your specific needs.
Let’s say that you’re thinking about developing a website or website category around a topic.
You’ve got some amazing ideas and you have a product to promote...but which one should you choose? That’s usually where you’re going to get the most out of advanced tools, or simple tools paired with great processes.
Also, powerful keyword analysis tools can be used for existing websites to further optimize content and help get feedback on what’s working, what might work better, and what you should change in order to see better results.We have a handful of favorite tools that we use day in and day out. Some are paid and some are free - they each have their uses, so read on below and see which ones you should use.
Google Trends is a great starting point. It is especially useful in gaining geographically specific information: just set up your desired location (this can be anything from the whole US to a State or even city) and it will give you all the data you need to get an idea of the top terms, historically-related terms and rising terms in your field and area of interest.
Pick those up and run them through Power Suggest Pro - you’ll get amazing long tail keywords. The downside of this method is that it is mostly manual and can be lengthy, as you will need to manually clean the Power Suggest Pro’s list from terms and modifiers that don’t make sense to your project. But at the end, you’ll be left with several hundred quality terms to build your campaign on.
SEMrush works wonders in terms of competition, and it’s great not only for SEO but also for PPC. Chances are, there are tons of words you are already ranking for out there, just not on page one. SEMrush will give you the chance to find out exactly what and where those words are so that you can specifically target them in your articles, and target the pages those terms are ranking for.
It will also allow you to uncover what your competitors are using in order to be on page one, so that now you can use and hijack them. And it will show you exactly how effective the process would be, telling you how much of their organic traffic comes from each word. In short, SEMrush is great for competition and specificity: it helps you find potential in what you and your competitors already have, saving you time and letting you focus on what can really work.
If used correctly, these are extremely powerful discovery tools. These sites can identify phrases that are not on Keyword Planner or Google Suggest because they are not searched enough.
Here, you will be given the exact phrase that someone searched, and where your site appeared given the impressions. It can focus on impressions or click-through rates, providing you with a detailed idea of your relevance on Google, even when you’re way back on page five.
But the main benefits come when you set your search by impressions, after which you will be able to get a list and export it as a CSV file. Sort it again by clicks, and you will be left with a small treasure of phrases that do not come up on any other tool, and yet people are actually searching. Who wouldn't like a head start when improving their websites, YouTube channel, or blog content?
On a final note, the information included in this article is not only relevant to the websites you want to monetize, but it’s great also for those you want to keep for research and discovery.
There are plenty of fantastic tools out there that you can choose from according to your needs and priorities. If you don’t mind a bit of manual work and are interested in location-specific data, try Google Trends. If you don’t have much time and what to uncover your potential while keeping an eye on the competition, SEMrush is for you.
If instead you are in the process of building, expanding, and discovering, and want something fast and powerful, Search Console and Mass Page Builders like Serp Shaker might be your best bet.