If you work with videos, you are likely to have encountered this issue before: you can rank easily on YouTube, but have a harder time hitting the first page on Google’s organic search results. The fact is, search engines have a ranking aversion for certain categories of search queries. So what is the secret to rank YouTube videos high on Google search?
Fortunately, we wrote this post to have all our best Google video ranking advice. There’s actually a lot that you can do to help yourself and your videos, so let’s get started.
Long Tails and Local Targets
First of all, you should always consider switching to longer tail versions when you are dealing with difficult, competitive keywords.
If you’re dealing with videos that are not national or international in intent, then once you have done the long tail switch, it is a good idea to start thinking local.
Instead of the broad metropolitan area like “New York City”, target some of the suburbs, boroughs, or districts. If you're working on a county, gather all the different locations within that county and optimize the video for your keyword plus each one of those locations.
Build a Silo to Rank for Broader Terms
If you are trying to target broad or competitive terms, building a silo is always among your best options. That is true for YouTube as much as websites.
Take your most competitive term — the one you are trying to rank for — and place it at the top of your playlist. You can then start building your playlist just like you would if you were siloing a website.
Take keywords that are longer tailed — your supporting keywords — and create or optimize videos for those. Upload them all in the same playlist with the internal link from the description sending watchers straight up to the top of the silo, also lined with the playlist. You can also use comments to engage with the top of your silo. As soon as a video is published, pin a comment that drops a link to the top video that you want to rank.
Embedding is another great strategy to implement because it won’t only power the specific video you are working on, but the whole silo. You can embed on websites, Web 2.0, and tons of other properties.
If you've set up a Syndication Network around your YouTube channel you’ll also be able to get social shares and social signals by having your content syndicated and embedded on Web 2.0 and social media sites.
The point is, think of the playlist as a container. You want to fill the container, but also send visitors to its top.
The added bonus? Whenever you add a video to a playlist, it gets its own unique playlist URL — which you can add to the original video URL. This means that you can create a huge number of URLs to play with for variations and link building.
Engagement is Everything
Right now, engagement is one of the primary ranking factors for YouTube videos. And we don’t only mean for YouTube, but also Google. That is why it’s important that you consider using Google AdWords for YouTube to buy views and clicks that are locally relevant. If you are not sure how to do that, you can search our channel for YouTube ads training.
By setting up an Adwords campaign for your videos, you will pay as little as $1 per day for the first few months to get great traction and lots of views. You can then set it back to around $0.5 a day, which is very little for great returns.
Hopefully, our tips will help you ranking videos for competitive terms with Google. Make sure to check out the rest of our in-depth training material.