It’s great to be able to give an estimate of the results you can get for potential clients. You make promises that you know you can keep and they sign up knowing what they can expect. However, giving estimate pay-per-click conversion rates and average cpc to a new client in a new niche is near-impossible. […]
Congrats! If you are reading this, chances are that you found a new customer and are now negotiating the terms of your contract. Unless you work pro bono, it’s pretty straightforward: you offer a service at a certain fee, and your client decides whether that’s within their budget. Right? Unfortunately, things are often more complex than […]
Are you making the best out of marketing campaigns? Are you meeting your lead gen expectations? Are potential clients reading your emails? If you feel like you should be making much more money out of your outreach emails and phone calls, chances are you are using the wrong auto-responder tools for your business needs. In this […]
Small businesses and local contractors can become your online marketing bread and butter. But they also have smaller budgets and often less SEO knowledge than bigger companies. It may be hard to explain them the benefits of having you handling their online presence until they see results in the form of lead generation. In this short post, […]
If you work with videos, you are likely to have encountered this issue before: you can rank easily on YouTube, but have a harder time hitting the first page on Google’s organic search results. The fact is, search engines have a ranking aversion for certain categories of search queries. So what is the secret to […]
Getting new clients is time-consuming and often frustrating, but it is, of course, one part of the job that you cannot overlook. Using customized videos for lead generation is lengthier than other methods but is a great way to maximize your chances that your efforts are rewarded..and the numbers show that using this method gives […]
Being realistic when estimating results can be hard. That is especially true if you are starting out, as you have less experience under your belt and may need to make an extra effort to impress potential clients and have them invest in your work. On the other hand, you don’t want to set the expectations […]
If you are following us, you will know that we often give advice on how to rank your videos, even for those of you who are just starting out. But what if you have been in the field for years and tried every SEO move you know, but are still not ranking for your one target […]
If you are into online marketing or online advertising, you may be asking yourself whether Adwords generates enough quality leads for clients. Sure, it is quick and easy to set up, but profits can be smaller since you have to pay for the clicks. Wouldn’t it also be great to get more quality leads with […]
When it comes to lead generation, it goes without saying that choosing your tools correctly is crucial. You don’t want to waste your time and money in something that doesn’t deliver the results you are after. This is why in this post we will tell you what is the best option between Peter Drew’s Google […]