To get the best results from your keywords and establish your presence online, the more content the better, right?
And if you’re well versed in both writing and creating videos, you may have considered using both videos and articles. But can you actually do that for the same network? In this post, we will see if and how you can make the best out of both videos and blogging for the same brand and keywords.
Can You Use the Same Network for Blogging and Video Syndication?
If you have a Tier 1 syndication network for YouTube, do you have to create another network for blogging syndication?
Fortunately, no. You can use the same network and if you think about it, makes sense. If it's for the same brand, why have two separate networks?
If you have a branded Tier One syndication network for a YouTube channel and then you also want to blog, chances are it’s going to be for the same brand name. You can simply connect the RSS applets to the same network. Go into IFTTT and create the RSS applets.
Best Practices to Syndicate Both Your YouTube Channel and Blog
If you want to syndicate both your YouTube channel and blog to the same network, all you have to do is make sure that they are unique.
If you are trying to rank for a specific keyword with a video, it is natural that you use it as the title. However, if you then just embed the video into your blog post and use the same title as the article’s heading, it will be considered as duplicate content. That can end up having your network property terminated.
To avoid duplicate content, simply use a better title for the blog post and add text. If you are short on time, it is perfectly fine to include the video transcript as the body of your text. Short on ideas for a better title? Try using a question and answer format.
The Power of Silos
We mentioned several times how important silos are for your ranking. And you know that YouTube silos can be as powerful as website silos. So why miss out on this opportunity?
Instead of embedding the video only, embed the playlist video into your blog post. This way, you will have a whole YouTube video silo embedded into a siloed blog post. As it crawls your site, Google will now see the relevance of your whole playlist from a simple blog post.
With a few simple steps, you will have now ensured massive relevance for your content.
If you’d like to find out more about how you can Syndicate your content on autopilot for more traffic, authority, and results, check out the Syndication Academy here.