When starting with a new site or exploring a new market niche, keyword research must obviously be your top priority in order to reach your ranking goals - putting in the time now will pay you back immensely down the road. Fortunately, we have created a free series of in-depth training videos that will help you master terms research. You can check them out at keywordsuggest.co.
If you don’t have time to look at all the videos, this article will give you a broader idea of our best keyword research process, divided into three simple steps.
This is where you should always start to find keywords. One reason for this is that Google Trends allows you to filter your results by location: once you insert your seed term (a fancy way of saying “starting keyword” or “specific keyword”), you can decide to target your audience at a city, state, country or worldwide level. On the Google Trends results page, you can then scroll to the bottom and find historical data for the top words and phrases related to your seed term.
But one of the best features is the rising tab. This will show you trending terms that may not have a lot of competition yet, and you can take advantage of ahead of trends. You can then use the related phrases as seed terms to see how they perform and obtain further suggestions. This way, you will soon have a good list of potential terms.
Suggested Keyword Research & Scraper Tools
It is now time to run your list through your favorite suggest scraper tool. We prefer Power Suggest Pro, and you can find more detailed information about it here. The reason why we do not use Keyword Planner is because it works on PPC metrics rather than SEO metrics. This means that there will be many keywords that are actually receiving organic search traffic but do not even register in AdWords, and that suggest scrapers will instead find - there are usually some amazing long tail keywords that will turn up in this part of your research.
There are free keyword tools, others are not, but regardless of your choice, you should always use the suggest scraper tools to come back with a list of keywords that includes some amazing long tails.
Remember that some may not show any search volume in other tools and while they may not have really high volume it does not mean they have no searches.
Check the competition
There are some great tools out there that will analyze a keyword, its performance and current rankings for you. One of the best is SEMRush, which will check the competition for each word you give it, no matter if it is long or short tail.
Another option is to resort to Bluechip Backlinks’ Keyword Discovery. By inserting a page’s URL, you will get the keywords that the site has pages ranking for. This is especially helpful if you are starting out in a new niche, as it will give you a comprehensive idea of the competition and keywords in the market or niche as well as a better understanding of what potential customers are actually looking for and interested in.
Once you identify the top-ranking pages - which are almost certainly being optimized - you can then target the same keywords and make modifications for your campaign as well.
They will work best with sites that are mass page generators (that’s what those tools do), but they will take six to eight weeks to give you results. Once you have finished your keyword research and created your content and pages related to your new niche, you use these tools to generate huge numbers of pages or posts. When the full indexing has been carried out, you will be able to access the search data revealing a great number of new potential terms that you had not even considered in your original search. We think you can imagine the possibilities here...
You will find that using these sites for search and discovery is almost as valuable and helpful as the actual traffic they generate. This is because the data concerns actual searches that people are currently performing right now on the search engines, providing you with results of the highest quality.
If you limit yourself to the first three steps, a good keyword research project will take two to four hours to complete once you get the process down.
Unless the niche is extremely young and new terms are being literally invented everyday, chances are that you will not have to carry out the process very often. You can run with campaigns for months or even years off of that one keyword research list that you originally created.
However, it is extremely important that you are focused and careful with your search. Keyword research is the tip of the spear for online marketing, and it is crucial that you do it right - time and energy invested now means a solid content strategy, website, and easier rankings now and down the road.
If you’d like to save time and know that your keyword research is being done right, get the Done For You service at MGYB right here.