You know that great ranking only comes from different strategies and tasks. But maybe you have limited time or just want to focus on one big aspect of SEO. So, what is the most important thing to do in order to get better search traffic? Keep reading to discover our most important advice for this year’s keyword research.
Local Focus for Keyword Research — GMB Insights
Most of us focus on local customers: contractors, local businesses and agencies. What we found out is that an enormous amount of searches are “near me” keyword search queries. And the search volumes keep growing.
So how do you find keywords to target “near me” searches? Use GMB Insights. They will show you that as much as 50 or 60 percent of the engagement coming to the listings goes through specific “near me” keywords.
There is not a lot of historical data on this topic. You can notice that most of those queries — more general keywords and their variations — are new. Moreover, you will see that the insights are very personalized, going by unique user.
Study Your Own Site — Search Console
By performing target keyword research in Search Console, you will see where your site is getting the most impressions. This is crucial to understand what Google thinks about your site, when it gives impressions, and puts in the search results.
This way, you can find queries and terms that were used and that brought exposure to your site. There may be search terms with great potential that you didn’t even realize would work well for your site.
The next step is to select the option to see the average position, as well as impressions. After all, exposure is nothing if you are on page 9 of Google. Once you realize that Google sees you as relevant for certain keywords but you’re not getting enough clicks, you will be able to figure out the best optimization strategy.
As many things have changed since last July’s mobile index first, standard practices in SEO are shifting as well. Dealing with local businesses, we have been used to only targeting short tail keywords with added local modifiers. Those modifiers are typically the city name.
But now we notice that it's no longer necessary and we're proving it through insights, which is actual data from Google — engagements that occurred on our GMB assets or the assets that we manage. We're seeing that we're getting traffic from just short single phrase keywords. This opens up a whole new field of opportunity. Hopefully, this blog post will have given you a taste of it. We will continue to keep you updated with all new trends and strategies in keyword research and keyword research tools.