Curated content is great for reinforcing your point and creating engagement. However, since it was not created entirely by you, you need to make sure to have it under control if you don’t want it to have unexpected effects on your website’s quality and ranking along with user experience.
We have been asked how to reduce keyword density in curated content to avoid keyword stuffing issues specifically. The three pieces of content in question had an incredible density of 25 and 900!
In this short post, we will discuss how to avoid similar situations.
Quality is key
Fixing keyword stuffing that comes with the original content source can be hard. Double-checking your sources and making sure that they are worth pulling content from is a much easier and better option.
To put it simply, you should try to avoid using over-optimized content in the first place.
If you still want to use content from a stuffed source, focus on what you know you can control in order to limit over optimization.
For example, if target keywords are appearing in the URL credit image, remember that you have control over that and you can create a more appropriate attribution link that still uses relevant keywords.
Reduce the curated parts to a minimum - one or two sentences at most - so that you can work on the rest.
If you have high keyword density, chances are that you have copied extensive extracts from the original source, possibly entire paragraphs.
If you are unsure about what is allowed, the Digital Millennium Copyright Act (DMCA) offers guidelines on the maximum length of extraction. In general, the best thing you can do is to only grab a few sentences or short paragraphs - think of it as a snippet.
The idea is that you use external sources or blog posts to reinforce your point and add to your commentary on the topic you are writing about, without letting them take over your voice and content, all the while maintaining optimal keyword density.