If you are creating online content to promote your business and gain a larger audience, you know that SEO optimization is essential. And if you are reading this, chances are you have worked your keywords into your content but don’t want to over optimize and risk a penalty.
SEO header tags are a great way to make your pages relevant, raise the reader’s attention and rank higher. But what is the limit for keyword headings? Keep reading to find our advice.
There Is No One-fits-all Formula
The line between optimization and spam is drawn first and foremost by your specific content.
So naturally, the question comes up - how long is your content? Obviously, you don’t want header tags to take up most of your page!
However, the word count is not the only factor to keep in mind.
It is not as simple as saying that you should use one heading every 300 words. The most important questions you should ask yourself are:
Is it logical to use a header tag here?
Is the post leading to a new section?
Does it make sense to have a heading here to separate this section of this page from that section?
In case you've made it this far and still aren't sure what exactly we’re talking about - it’s the h1 to h6 tags that to the reader make titles, headings, and subheadings stand out...much like the “think like a human” subheading below (that’s an h3 tag).
Think Like a Human
The best strategy in these situations is to look at everything from a user point of view rather than a machine one. This applies to all parts of content optimization.
The search engine algorithms are extremely advanced. They use methods like machine learning, AI, hummingbird, etc, to review a web page, including of course the text on the page.
They are becoming very good at determining what has been optimized for SEO and what has been written naturally and over time they will get even better at distinguishing.
Your aim should always be to write smartly but naturally because the search engines rewards content that has been written in a manner that is good for users - and not spammed with aggressive SEO optimization. This also has the benefit of creating a good user experience which will result in longer retention and lower bounce rates - all of which are monitored for rankings.
This does not mean that you should not try to optimize all your content for SEO, on the contrary.
But when in doubt, it is best to take a step back and favor readability rather than over optimization in your content marketing efforts.