How to Start Drive Traffic to Your Website Using Keyword Research

How to Start Driving Traffic to Your Website Using Keyword Research

Help, My Site ​​​​Has No Traffic!

Driving traffic to a new website seems daunting, and for a good reason. With the Internet’s growing use, 300 or more new websites are created every MINUTE... you do the math.

With millions of platforms vying for attention, how can you make sure your site stands out from the crowd — and ultimately, hit the numbers that will translate to profit?

Two words: keyword research.  

So, how exactly do you go about doing keyword research for a new niche site?

Check Out Keyword Suggest

The key here is to find a keyword research tool that best fits your needs. For starters, you would need a solution that’s easy to use, affordable, and effective. To save time, look for a tool that also offers in-depth training for doing keyword research. Sounds like a tall order?

Believe it or not, there’s a free tool that answers all of these requirements: It’s free but requires you to sign up for an account before you can avail of their features. When you opt in, the site sends you directly to a training page, where there are six to ten videos that will show you how to go about doing keyword research.

Some of the videos will suggest paid tools such as Power Suggest Pro and Rank Spy, which are excellent, but you can get by without them.  No time to watch the videos? Read on for clear, actionable steps for doing keyword research using Keyword Suggest.

Start Off With Google Trends 

First things first, head over to Google Trends, a site that specializes in aggregating the most popular content online at any given time, and by extension, their related keywords. It allows you to filter your results by location, all the way down to the city level. You can also cast a wider net by looking at regional, national, and even worldwide trends.

How do you use Google Trends? Simply type in your seed words, scroll down to the bottom, and the site will show you the trend data for each keyword. If you scroll down to the bottom of the screen, you’ll see historical data for the top related keyword phrases over time.

Notice the rising tab? If you click on it, it's going to show you keywords that have had a significant increase in search interest recently. Part of the reason it's called "trends" is that the site shows potentially popular terms that may not have a lot of competition yet.

You can use that knowledge to get good content in place before a topic becomes trending. Make a list of related keyword phrases, then enter these phrases to Google Trends again to find more keyword phrases. And did I mention that you can use Google Trends for free?

Find Long-Tail Keywords

Once you’ve collected a nice list of seed terms, use the suggested scraper tools (Power Suggest Pro, Rank Spy, or free options) and start doing searches. The scraper tool will then produce a list of long-tail keywords. Once you are done, you can use this keyword list to tackle your niche for a long time. Side note: You can also use Google’s keyword planner, but it’s not necessary as it gives PPC metrics, not SEO ones.

Find Keywords for Ranking URLs

If you want a more in-depth search, look at the keywords in specific URLs that are ranking. For this task, use SEMrush or Bluechip Backlinks. Since they are ranking, they must be optimized, so you can use this data to modify your campaign.

​​Create Mass Page Sites

Lastly, create mass page sites for your web property, then target a handful of keywords around your niche and then sit on it. This will probably take a lot of time, probably six to eight weeks. Make sure you connect your site to Google’s search console; at the end of the period, you can log in to the search console and look at the search queries and data. It may reveal additional keywords that weren’t discovered during your initial keyword research.

Since you are using Google's data, using these sites for research and discovery can be as powerful and as valuable as the traffic they generate. They allow you to identify a set of actual search queries that real people are searching for, queries that may not even be registering in any keyword tool.


Getting a new or niche site up and running can be hard, let alone having it gain traction and start growing organically. Fortunately, doing Google keyword research and applying the results to your site can ease the burden. Knowing the right keywords to use so search engines will help increase your site traffic, and that is always a good thing.