If you need to place your site - or that of a client - on the map for specific keywords, you came to the right place. We have worked with local businesses for years and we know how important it is for them to rank for local modifiers. It doesn't matter if your search ranking for “tree services” is good when people in your town are actually looking for “Tree Service Fredericksburg”.
So how do you rank higher on Google Maps for local search queries? Follow these simple steps and you should start seeing results.
Set Your Google AdWords Location to Your City
Maybe you have many small business clients in different locations. Maybe you are temporarily out of town. The thing is, if you search from your IP for “Tree Service Fredericksburg” and you are not in Fredericksburg, the listings that you optimize don’t show in the Google Maps listing for you because different locations get different local search results.
If you go to your ad preview and diagnostic tool, set your IP to the desired location, and then do a search for the general keywords plus the local modifier, results should show up. This way, you’ll avoid not seeing that you are listed when you actually are.
Use Location Categories for Your Content
A crucial step to local SEO success is to make sure that the site you are optimizing is siloed. If it is, it’s time to use location categories in the silo and publish in them. Publish a lot, and publish often. That is the fastest way to great results.
Make sure to mention the location within the content itself, and ensure that it’s going out to the IFTTT network and being published to the Google local page. This will reinforce the Google local listing with content and the mentions of keywords and locations.
Crowd Search and Site Wave
If you still haven’t tried it, crowd search with local modifiers can really help your click-throughs - make sure to use their new map search function. Make sure you don’t overdo it, as too many click-throughs can raise a red flag on Google and other search engines.
Finally, you will want to improve your sight wave. In order to do so, you will need to set up some navigational search CT span, which means reinforcing your brand by searching and sending referral traffic through your IFTTT properties that end up clicking through to the site. All this helps because as it increases your site’s authority.