As you may already know, there are a great number of choices when it comes to keyword research tools. Making the right keyword decisions can make or break a digital marketing strategy and you should definitely use the right tool for the job.
This is why we decided to share this article, in which we will discuss the different research tools that can help you pick the most effective terms for your campaign. It is based on the different practical experiences and results obtained by both with Semantic Mastery as a whole and their private businesses.Keep in mind that there is no single right answer in terms of tools: it all depends on your needs and targets, on your budget, and specific skills. A resource that worked wonders for someone will not necessarily meet someone else’s expectations. Here you will find our all-time favorites.
Power Suggest Pro, Long Tail Pro, And Similar
Power Suggest Pro is definitely our lead recommendation for a general keyword research program. It is extremely easy to use, and it comes at a convenient one time fee, with no need to keep paying for a subscription or updates. You can read our article on how to get the most out of Power Suggest Pro here.
Power Suggest Pro will give you really useful advice on words and phrases, as it is based on the Google Suggest. Of course, Google Suggest is known to be really good about uncovering what people want, because it is based on previous searches and queries - it doesn’t get much better than that! It will provide you with a list of terms that you can then import into Google Keyword Planner and similar tools.
You should remember that Keyword Planner is not a SEO tool, but an AdWords one. This means that it will not give you SEO-specific data, and this is the reason why you may want to look at other options. It does, however, provide you with an idea of the approximate amount of visits, or searches, or queries per month. If you’re interested in finding out how you can get the most out of Keyword Planner without spending money on ads, read this article.
The results from Power Suggest Pro will be particularly useful when you are testing out a new niche, because those are actually queries that people are after.
It is also very effective with long tail keywords. It works well not only for Google, but also Youtube, Amazon, Ebay, Bing and more.
SEMRush is particularly helpful for those specializing in marketing. It is a SEO tool focused mostly on pay-per-click. It can provide you with specific data on what websites are ranking for, giving you a good idea of your competition and what they are up to.
A great perk of SEMRush lies in its many databases around the world, which are very useful if you are targeting foreign niches.
There’s also a ton of other features in SEMRush that you may find useful - content marketing modules, competitor research, with more being added over time.
Google itself can be a goldmine and really complement your other tools. With Google, you can look at what strategies the top ranking sites are implementing, so that you can become more competitive for the terms you are targeting. So, how do you do this?
Using Google Trends, you will have the opportunity to look at data over time. Searching by location and favorite keywords, Google Trends will come back to you with search volumes over periods of time, and how other relevant words are performing. After making a comparison, you will have gained access to rising promising terms and will be able to start working on them before they become excessively competitive.
Additionally, Google Trends will show you related keywords and phrases that will help you uncover more terms to add to your research spreadsheet.
In this article, we discussed the biggest tools that can give you the best results in your search for the right keywords for your business. If you are thinking about getting a paid tool, we definitely recommend Power Suggest Pro above all else as a starting point. But if for now this is not in your budget, there is no need to worry as there are plenty of other options and alternatives to get you started.