Top-quality keyword research is essential. Unfortunately, top-quality keyword research also takes a long time. We are talking hours spent coming up with the good keywords and organizing them.
That’s why you need to outsource the heavy lifting. At the very least, you need to use tools that can speed up the process. Keep reading to find the best keyword research tools on the market that we actually use.
You really don’t need to pay for an arsenal of keyword tools. Here are the essentials - you may not even need them all, depending on your goals:
Google Ads Keyword Planner (especially for those working PPC)
If you only had to pick one, make it PowerSuggest Pro. It comes at a very reasonable one-time fee and we guarantee you’ll be impressed with the results. By tapping directly into Google suggest phrases via API, it comes up with thousands of short and long tail keywords in a matter of minutes.
PowerSuggest Pro acts as a keyword suggestion tool based on real search queries searched by real users. That means you’ll be working on terms that people are currently looking for and terms that drive real traffic. You can set it up for Google, YouTube, eBay, Amazon, Yahoo, and other search engines.
Our In-House Tool
It’s one thing to have a long list of potential quality terms available, but it’s a whole different matter to sort and organize them into silos and proper themes. That’s exactly what our in-house research product, Keyword Research Ninja, will do for you.
Our assistant will use multiple tools - SCM Rush, Power Suggest Pro, etc. - to actually develop the reports she’ll then sort into silos. And when we say reports, we mean thousands of top-quality terms. She will also organize them according to the different types of intent, such as commercial intent, informational queries, etc.
We really believe that this is the best way to deeply understand and take down the market. As far as we know, there are plenty of SEO tools out there that can spit out thousands of keywords. However, no one who will go the extra step to actually developing a winning keyword strategy.