Are you making the best out of marketing campaigns? Are you meeting your lead gen expectations? Are potential clients reading your emails?
If you feel like you should be making much more money out of your outreach emails and phone calls, chances are you are using the wrong auto-responder tools for your business needs.
In this article, we will explore the auto-responder market and some of the best services out there. We will share with you our number one favorite and some of the alternatives you may try depending on your specific circumstances.
Our Favorite Auto-responder
When it comes to choosing an auto-responder (but really, any tools and services) you should always go for **efficiency and affordability.** What service gives you top-quality performance at a price that is within your budget?
For us, that is Drip. We love it for multiple reasons, but especially for its automations — or “workflows”.
When you are building a prospective funnel, you know that you will have to put a lot of work into it. With Drip, you can rest assured that automation will save you time and headaches.
Another crucial part of picking the right auto-responder for your campaigns is checking your inbox and open rates. Because if nobody sees your emails, you’re not going to make any money. It’s as simple as that.
We tested Drip and its competitors in several ways and we found out that Drip’s emails go straight into the primary box.
You already know this: the promotion tab is a ghost town, simply because people rarely look at it. And many services will send your emails there even though your message is entirely text-based and you put in no HTML or images.
Alternatives to Drip
MailChimp is ideal especially if you have a very small list. That is because MailChimp is free for the first 2000 contacts. And you can’t get a better value than free. As you grow, you can always move up or elsewhere.
But again, check your open rates. That should be your number one priority and it doesn't matter if a service is free when that results into no earnings from your campaigns.
Using Your Own Domain
With Drip, you will be required to use their domain. That is because they know it’s well respected and will be accepted into the inbox. But you can, of course, choose a service that allows you to use your own custom domain.
Again, that is fine as long as you make sure that you are inboxing. In order to do that, you will have to set up things correctly, which means having the correct records — the SPF records, DMARC records, DKIM key, etc — to build your reputation. If your records are not straight, you will be flagged, receive bounce-back responses and ultimately, waste your time creating an ineffective campaign.
What About Number Tracking Tools?
Regarding tracking numbers, it all depends on your circumstances and goals. Our go-to service for big volumes has been CallFire for years, but many prefer CallRail or Twilio. Both CallFire and Twilio are integrated with Zapier, which is incredibly useful.
If you are **working on a small volume**, we’d definitely recommend Vumber because it’s a simple interface with many useful features. Moreover, it’s only $9.99 per month for 2 phone numbers, making it one of the best values on the market.
Ultimately, the best automation tools are those that adapt to your needs, are easy to set up, and save you time. Hopefully, now you will have a few good options to check out for yourself.