We often discuss how to efficiently use Google and its suggestions to create a list of potential quality keywords to increase your ranking and drive traffic.
However, a common issue that you may have encountered with this is that once you write those long-tail terms into Google Keyword Planner, they show very little or no search volume at all.
Does this mean that they will drive no traffic to your website and they will have just been a waste of time and effort? Should you be spending time on these key phrases that might be easier to rank?
In this article, we will see how to evaluate the real worth of suggested terms that do not perform well on Keyword Planner.
Understanding Keyword Planner
The first thing to understand is that Keyword Planner is not an SEO tool, but rather an AdWords tool. In order for a search phrase to show up in Google Suggest, there has to be some history of people actually searching for that term.
Google will not suggest queries that do not have a history of being looked for by actual people typing the full search query in. In other words, when a suggestion comes up from Google, it means that it has real traffic attached to it.
Alternative Tools: Power Suggest Pro
There are plenty of free tools that can help you overcome this issue. But our absolute favorite is definitely Power Suggest Pro. It comes at the price of $57 for a one-time purchase, no subscriptions, update costs or strings attached.
Power Suggest Pro is extremely easy to use, and it will show you searches of suggestions for entire phrases that were actually looked for by people. All you have to do is type a term, press ‘go’ and watch it come up with uncountable, quality suggestions.
Suggested phrases are more valuable for SEO, because you can decide to optimize for those long phrases in your content and blog posts. You can specifically address those long phrases and start to generate traffic from them.
The added benefit? They are going to be much less competitive. At least initially, our best advice is to focus on suggested long tail keywords and optimize your pages and content on those. Look over the search traffic results for long tail keywords and you’ll begin to see that these can be really targeted AND profitable terms that will have the added benefit of supporting your long term goals of ranking for tougher keywords.
If you have already built a silo structure, it is best practice to use short tail keywords as the top of your silo. Then you can move onto populating your silo with pages and content optimized for long tails that will initially generate most of your traffic. Over time, this will allow you to reinforce your theme and build your authority, while the increasing traffic will lead you to rank for your short top terms too.
The bottom line is, whether you have already built a silo or not, you should always start optimizing your content according to long tail keywords, until you can work your way up to short and competitive terms. In order to get the initial suggestions, you should always remember the difference from SEO and AdWords tools, and not let the latter make you think that long searches will create no traffic, profit, or results.